Marketing and Promoting your Innovation

St John’s Innovation Centre is offering skills development for innovative businesses through free media relations workshops commencing September 26th 2011.

Funded through ideaSpace and the Enterprise Accelerator programme, these practical intensive support workshops will help entrepreneurs improve their own media relations and communication, or alternatively, to understand what is required in order to direct someone else.

The workshops will cover key marketing and public relation topics including: The Marketing Mix, Developing case studies, Preparing to exhibit, Writing case studies and Dealing with the press.  Workshops will be tailored to each partner, for example wireless technology or engineering, however, the principles of media relations are widely applicable.