IQVIA Launches OCE+ To Deliver Enhanced AI-Driven Customer Engagement

IQVIA™ (NYSE:IQV) today announced the launch of OCE+, the first of several new advancements to its leading life science customer engagement platform. OCE+ adds IQVIA’s Next Best recommendation engine – a daily workflow tool providing AI-driven recommendations for engaging healthcare professionals (HCP) – to its Orchestrated Customer Engagement (OCE) platform, providing enhanced HCP experiences, improved productivity, and increased ROI.

OCE+ uses IQVIA’s industry-leading data and advanced analytics to deliver AI-driven recommendations directly into the daily workflows of life sciences commercial teams. This provides commercial teams with HCP-specific actions to take, such as recommending the best time to engage and the best method of contact. Recommendations are delivered directly through the OCE platform, providing a simplified and seamless user experience.

“The ability to use and harmonize data across different networks and systems continues to be a key challenge in the healthcare industry. IQVIA is uniquely positioned to bring together data, analytics, technology, and AI/ML capabilities all under one roof,” said Sanjay Chikarmane, chief product officer, IQVIA. “With OCE+, our customers can make smarter and more informed decisions through embedded intelligence that surfaces the actionable insights they need, when they need them, to better personalize the HCP experience and improve business results.”

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