Where is the medical technology market heading? Which solutions will be in demand in the future? The corporate start-up Heraeus Amloy, a specialist for amorphous metals, focuses on medical technology. During a visit to the company’s site in the Karlstein Innovation Park, Business Analyst Nail Akrouti assesses the market and the start-up’s future role. Especially in these times of the pandemic, a lot is going on in the medical and medical technology industry. But even without a pandemic, the constantly increasing cost and efficiency pressure in Europe is tightening the safety requirements for medical products. As of this year, distributors of medical devices must also deal with recertification. This is the requirement of the new EU Medical Device Regulation, the MDR Directive. Documentation of production and deliveries also tends to become more and more complex. Is this extra work putting the brakes on innovation? “The harmonization of processes with the new European regulations is certainly a tour de force for the industry. However, there are still innovations – especially in the areas of robotics and telemedicine, biotechnology, sensor systems, and artificial intelligence,” says Akrouti. “Medical technology is thus becoming more predictive, preventive and individualized.”